World Building Media Lab

2013-2016 AR/VR Media R&D Lab
World Building Media Lab 2013-2016 feature image

WBML is a lab directed by Alex McDowell. The lab is based on a conceptual model and methodology that shifts media production from single authored scripts to large scale, systematic and multi-authored story world construction.

"Leviathan" was an augmented reality experience created in conjunction with a virtual world, based on the YA fiction series of the same name.

I worked as the lab's UX and Narrative Designer during 2013 to develop the initial form and concepts which would be showcased by the Intel President later that year. The project was a great for not only fabricating the imagined world but also designing the novel AR user experience.

Later the VR experience was enhanced through physical environments covered with tracking markers to create a one-to-one relationship with objects and furniture in the room.

“Tesseract” was a research project that investigates and reimagines cinematic and interactive workflows. By centralizing cross-media and multi-platform production, the project will open new narrative and technological possibilities for 21st-century media making.

I was the Research Director, leading a team of 4 interdisciplinary USC graduate students. We spent the summer and fall conducting interviews with leading media professionals and theorists, to map out the “state of the industry” and develop an hypothesis for its future. Our final stage was to create a VR, game, and film experience that models an idealized structure for cross-media storytelling.