Ford Drive
I lead a distributed design team successfully launching Ford’s first direct-to-customer EV subscription service.
Currently available to rideshare drivers, the Ford Drive service helps to democratize electric vehicle (EV) access while reducing the carbon footprint in our urban areas. The Ford Drive service offers a flexible lease that allows rideshare drivers to select their Mustang Mach-E with zero money upfront and no long-term commitments. The vehicle is delivered to the driver within two weeks, and they use the Ford Drive app to manage payments and service. In each city, the Ford Drive team works with local dealers to purchase a fleet of Mustang Mach-Es. Service and maintenance of those vehicles is included in the subscription.
As the digital product design manager, my contributions include:
⁃ I lead the ideation, research, and design of our companion mobile app (iOS and Android) along with the redesign of our web portal app and marketing site (all coming soon).
⁃ Along the way, I worked with our product and software development teams to improve overall work flows, jira management, and Figma documentation to increase the speed of sprint deliverables and quality assurance.
⁃ Working with brand and my design team (3-6 people), we've created and managed a robust design system for native mobile and responsive web designs.
As seen on:
- Tech Crunch - The Verge - electrek
The "Ford Drive" mobile app now available for active customers on iOS and Android
